Zakeke vs Kickflip for a Jewelry Store (2026)

Zakeke and Kickflip are the two general 3D product configurators jewelers end up comparing. Both are well reviewed, both customize any product, and both charge a percentage of every custom order on top of the monthly fee. For a jewelry store that last part matters more than anything else on their pricing pages, because jewelry order values are high.

Ruby Kinglet makes a jewelry-specific configurator, so we have a stake in this comparison and say so. Both tools below are good, and for some stores they are the right answer. Updated July 2026. Pricing is from each vendor's pricing page as of that date.

The per-order fee decides this

Zakeke is $69.90 to $299.90 a month plus 1.5 to 1.9 percent per order, with the percentage set by tier. Kickflip is $59 a month plus up to 1.95 percent per custom product, and the percentage falls as volume rises. On a $200 custom pendant that is three or four dollars, which nobody notices. On a $4,000 engagement ring it is $60 to $78 per sale. Sell ten of those a month and the fee alone is $600 to $780, on top of the subscription. Do that arithmetic on your own average order value before you compare anything else, because it will usually settle the question.

Side by side

Which one, if it is one of these two

Kickflip is cheaper to start, has more Shopify reviews at 134, and its fee falls as you grow, which suits a store expecting volume. Zakeke supports more platforms out of the box, which matters if you are on WooCommerce or Wix, and its fee is fixed by tier rather than sliding. Neither is built for jewelry, so both expect you to bring your own 3D models and build the option logic yourself. If you sell furniture and jewelry and signage from one store, that generality is the point and you should pick one of these.

What neither does

A general configurator swaps assets you supply. It has no concept of a prong style, a stone species, or a setting method, so anything jewelry-specific is something you model and encode yourself. For scale: a jewelry-specific tool ships that as libraries, in Ruby Kinglet's case more than 700 built-in jewelry components, including over 300 gemstone species and varieties. On a general configurator, every one of those is an asset you commission or build. It does not touch design or CAD, so the pieces in the configurator have to exist as finished 3D models before you start. And a shopper cannot ask for something you never modeled. For a store selling a defined range that is fine. For bespoke work it is a wall.

Where Ruby Kinglet fits

The customizer is part of the Studio plan at $179 a month, or $125 billed annually, flat, with no fee per order and no setup fee. It comes in three formats: Showcase, pre-rendered images swapped on click; Builder, a full AI customizer that renders the shopper's exact piece and sends the design in as a quote request; and Visualizer, a preview engine that sits behind a customization UI you already have. It runs on Shopify with cart integration and embeds on any site that takes HTML. The libraries are jewelry libraries rather than assets you supply, and the same workspace covers design, CAD, and product photos.

The honest comparison: at low volume, Kickflip at $59 plus a small fee is cheaper than $179 flat, and if you customize several product categories it is also a better fit. The flat plan wins on jewelry order values and on volume, and it is the only one of the three that connects to how the piece gets made.

Choose by fit

Choose Kickflip for the lowest entry price and a fee that falls with volume. Choose Zakeke if you need broad platform support out of the box. Choose a jewelry-specific configurator if your average order value makes a percentage expensive, if you want jewelry libraries rather than models you build yourself, or if shoppers need to configure pieces you have not already modeled.