About $63 billion in 2025 by transaction data, flat on 2024. Roughly a fifth of the global market, sold through about 16,800 specialty jewelry stores plus chains, department stores, and online retailers.
The numbers
| Figure | What it measures | Year | Source |
|---|---|---|---|
| $63B | US jewelry and watch market, 2025Flat versus 2024. Built on Mastercard SpendingPulse and Circana transaction data. | 2025 | Signet FY2026 10-K |
| $106B | US personal consumption expenditures on jewelry and watchesA record high. The government measure runs broader than retail transaction data. | 2025 | US BEA, via FRED |
| +5.6% | Sales growth at US specialty jewelers, 2025Units fell 5.6% while spend per item rose 14%. Fewer, better pieces. | 2025 | Tenoris |
| ~21% | US share of the global jewelry marketComputed from Grand View Research's own US ($78.4B) and global ($381.5B) estimates. | 2025 | Grand View Research |
| 16,800 | US specialty jewelry retailersAs of September 2025, shrinking about 3% a year, mostly through retirements. | 2025 | Jewelers Board of Trade, via Signet 10-K |
| 8.5% | Signet's share of the US marketThe largest US specialty jeweler (Kay, Zales, Jared, Blue Nile, James Allen), with 2,582 stores at the end of fiscal 2026. | 2025 | Signet FY2026 10-K |
Why published totals disagree
Three credible numbers describe the same market: $63 billion (Circana and Mastercard transaction data), $78 billion (research-firm estimates), and $106 billion (the government's consumption measure). They measure different baskets, at different points between wholesale and consumer. Pick one basis and stay consistent; the largest and smallest figures sit $43 billion apart.
The direction is less ambiguous than the size. 2025 grew on price, not demand: unit sales fell across specialty retail while gold and per-item prices rose enough to keep dollars flat to slightly up.
All jewelry industry figures, across every category, live on the statistics almanac. Our analysis: How big is the custom jewelry market · The independent jeweler, by the numbers.